Curly Hair Simplified ®

We were fed up with brands telling us curly hair was a problem to be fixed, and that they had 100+ products to solve that problem. We wanted to love our own natural curls (not fix them) and also simplify our routines. When we couldn’t find what we were looking for on the shelves, we made our own.

How it Works

first...

Start With The Basics

The 3-step system

Cleanse, Condition, Style… Done! This is everything you need for the simplest wash & style routine.

SHOP THE 3-STEP SYSTEM
then...

Boost Ur Routine

The BLACK LABEL COLLECTION

A collection of products carefully formulated to complement our iconic 3-Step System. Target your specific hair concerns or just reach your #hairgoals faster.

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Shop By Category

  • BLACK LABEL
  • 3-STEP SYSTEM
  • SETS & BUNDLES
25% OFF
VOLUMIZING FOAM NEW LOVE UR CURLS LUS BRANDS PRODUCT MOUSSEWAVY HAIR WITH VOLUMIZING FOAM NEW LUS LOVE UR CURLS
Volumizing Foam
$16.50 $22.00
Best Seller
25% OFF
Exfoliating Scalp ScrubExfoliating Scalp Scrub
Exfoliating Scalp Scrub
$18.75 $25.00
Friends & Family: 25% OFF
25% OFF
Deep Condition & RepairDeep Condition & Repair
Deep Condition & Repair
From $18.75 $25.00
Friends & Family: 25% OFF
25% OFF
Irish Sea Moss GelIrish Sea Moss Gel
Irish Sea Moss Gel
$16.50 $22.00
Friends & Family: 25% OFF
25% OFF
Split End MenderSplit End Mender
Split End Mender
$24.00 $32.00
Friends & Family: 25% OFF
25% OFF
Elixir OilElixir Oil
Elixir Oil
$29.25 $39.00
Friends & Family: 25% OFF
25% OFF
Healthy Scalp SerumHealthy Scalp Serum
Healthy Scalp Serum
$26.25 $35.00
Friends & Family: 25% OFF
25% OFF
Hair PerfumeHair Perfume
Hair Perfume
$15.00 $20.00
Friends & Family: 25% OFF
25% OFFFree Shipping
Ultra-Volumizing KitUltra-Volumizing Kit
Ultra-Volumizing Kit
$61.50 $82.00
Friends & Family: 25% OFF
25% OFFFree Shipping
Collection of Love Ur Curls hair care products on a white backgroundBefore and after comparison of a woman's hair transformation with close-up views.
Curl Reset Kit
$80.25 $107.00
Friends & Family: 25% OFF
25% OFF
3 step system love ur curls shampoo conditioner and the curly stylerbefore after using the styler 3 step system
Curly 3-Step System
$45.00 $60.00
Most Popular
25% OFF
Ultra-Defining Curl KitUltra-Defining Curl Kit
Ultra-Defining Curl Kit
$61.50 $82.00
Friends & Family: 25% OFF
25% OFF
Ultra-Hydrating Curl KitUltra-Hydrating Curl Kit
Ultra-Hydrating Curl Kit
$63.75 $85.00
Friends & Family: 25% OFF
25% OFF
3 step system love ur curls shampoo conditioner and the curly stylerbefore after using the styler 3 step system
Curly 3-Step System
$45.00 $60.00
Most Popular
25% OFF
fragrance free 3 step system curly with conditioner and shampoo and styler love ur curls lus brandsfragrance free 3 step system curly with model before and after using the styler
Fragrance-Free Curly 3-Step System
$45.00 $60.00
Friends & Family: 25% OFF
From
From
From
Detangle & Style BrushDetangle & Style Brush
Detangle & Style Brush
$15.00
From
From
From
From
Oversized ScrunchieOversized Scrunchie
Oversized Scrunchie
$7.00

Shop By Curl Type

wavy

The loosest curls of all. Waves typically bend in an 'S' shape.

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curly

Tighter and spiral-shaped, these curls take on a ringlet formation.

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kinky-coily

The tightest curls. Can grow in small corkscrews or in 'z' patterns.

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NOT SURE WHERE TO START?

take our curl quiz

take the quiz

Loved by 1.5+ million curlies, worldwide.

★★★★★
@GITANAVIBES

★★★★★
"Transformed my hair from dry, dull and frizzy to lush, defined, and dreamy curls."
@ERNIE0218

★★★★★
@KAYLATRICE

★★★★★
"The first time I used this I was shook! I normally style using the LCG method (leave in, cream, & gel)...but I can use only the styler and I'm good!"
@HISPANEEK

★★★★★
"I love how light and defined my curls are, and the bounce and definition lasts for days!"
@ITSYULENKA

★★★★★
"My hair is so soft and the curls hold all day. 🙌🏻 The search is over, and I'll never go back!"
@ASHLEY S.

★★★★★
"Leaves my hair soft and defined, and still gives me the volume I love!"
@LIZ_MARIAV

★★★★★
"My hair is always bouncy, shiny, and smells amazing!""
@JEANI_CORD

★★★★★
"I'm almost done with my first bottle and I'm ready to upgrade to liters"
@GINGECURLS

Love Ur Curls In The Press

All About Curls

Big Volume, Zero Compromises: Meet Our New Volumizing Foam

LEARN MORE

How To Detangle Curly Hair

LEARN MORE

How to Fix Hair Breakage

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