Blog

What is breakage? Breakage sucks. It stunts your growth, invites unwanted frizz, and makes your hair uneven and difficult to manage, but what is it exactly? Breakage describes when hair breaks off ...

Product buildup in your hair can be a nuisance at best, and at worst, it can lead to things like scalp issues, hair growth problems and an overall dull appearance to your strands. Here’s how to deal

We all know that winter can be a tough time for curls. The harsh winds and dry air can make it difficult for our hair to retain moisture, causing all sorts of damage, from split ends to breakage, ...

Our LUS (Love Ur Self) Elixir Oil is a blend of seven pure oils plus vitamin E and can be used to treat your hair, skin, AND nails. What makes this product so special is that it was a true collabor...

Between frizzy, stringy, straight and split ends, it's hard to know what to do when your hair just isn't curling right. 😢 While your first instinct might be to reach for a pair of scissors ✂️ there...

Our guide to healthy and moisturized waves, coils, kinks, and curls.

Picture this: soft, frizz-free, defined curls! For some curly girls, it’s the ultimate #hairgoal. But how do you achieve super defined curls? It all comes down to how you style and care for your hair.

You’re casually running your fingers through your curls and suddenly you hit a snag. You do what every curly girl does: you search and search for the culprit and hold up it real close to your face...

So you love your curly hair (or maybe just starting the journey) but what about those special occasions?  You know, weddings, special date nights, interviews... The question, 'what am I going to d...