Blog

• Curl Health

Curly Comeback: A Guide to Transitioning

Have you just recently taken the plunge into the naturally curly world? If so, welcome aboard, curlfriend! It can be...

• Curl Health

Thirsty Curls: How-To Defeat Dryness

When the temperature drops and the moisture starts getting sucked out of the air, curls can get parched. So what’s...

• Conditioner

Tools for Tangles

Luscious curls and waves can be both a blessing and a curse. You could be rocking a head full of...

7 Tips For Nailing Ur LUS (Love Ur Self)

So…you've finally joined the LUS (Love Ur Self) Fam! You've read the reviews, you've seen the videos, but for whatever...

Journey to ME: A Story of Finding Self-Love

Born in Montreal, Canada, raised by a Muslim family from Morocco, and growing up in a neighborhood we often call...

Shine & Sheen: The Science Behind Eye-Catching ...

Regardless of what your hair type is, we’ve all obsessed over achieving the sought after ‘shiny hair’. Curly girls are...

Cutting Ur Curls

There's no denying that a proper cut can not only keep your curls healthy but bring out the bounce, texture and...

Wash Day Woes: How Long Should My Curls Last?

Washing your hair should be a pretty simple concept, but most curly girls will confess that they are clueless when...

Curl Training 101: The Key to Clumping

You’ve probably got a playlist full of curlies on Insta who are truly #hairgoals. It seems as if they’ve mastered the...