Curly Hair Simplified®
We were fed up with brands telling us curly hair was a problem to be fixed, and that they had 100+ products to solve that problem. We wanted to love our own natural curls (not fix them) and also simplify our routines. When we couldn’t find what we were looking for on the shelves, we made our own.
HOW IT WORKS
Start With The Basics
The 3-step system
Cleanse, Condition, Style… Done! This is everything you need for the simplest wash & style routine.
SHOP THE 3-STEP SYSTEM
Boost Ur Routine
The BLACK LABEL COLLECTION
A collection of products carefully formulated to complement our iconic 3-Step System. Target your specific hair concerns or just reach your #hairgoals faster.
SHOP BLACK LABEL
Shop By Category
Curly 3-Step System
Curly 3-Step System
Pickup currently not available
Wavy 3-Step System
Wavy 3-Step System
Pickup currently not available
Kinky-Coily 3-Step System
Kinky-Coily 3-Step System
Pickup currently not available
Fragrance-Free Curly 3-Step System
Fragrance-Free Curly 3-Step System
Pickup currently not available
Fragrance-Free Wavy 3-Step System
Fragrance-Free Wavy 3-Step System
Pickup currently not available
Fragrance-Free Kinky-Coily 3-Step System
Fragrance-Free Kinky-Coily 3-Step System
Pickup currently not available
Ultra-Volumizing Kit
Ultra-Volumizing Kit
Pickup currently not available
Curly 3-Step System
Curly 3-Step System
Pickup currently not available
XXL 3-Step System
XXL 3-Step System
Pickup currently not available
Curl Reset Kit
Curl Reset Kit
Pickup currently not available
Ultra-Defining Curl Kit
Ultra-Defining Curl Kit
Pickup currently not available
Ultra-Hydrating Curl Kit
Ultra-Hydrating Curl Kit
Pickup currently not available
Liter Shower Set
Liter Shower Set
Pickup currently not available
Love Ur Curls T-shirt Towel
Love Ur Curls T-shirt Towel
Pickup currently not available
Loved by 1.5+ million curlies, worldwide.
"Transformed my hair from dry, dull and frizzy to lush, defined, and dreamy curls."
@ERNIE0218
"The first time I used this I was shook! I normally style using the LCG method (leave in, cream, & gel)...but I can use only the styler and I'm good!"
@HISPANEEK
"I love how light and defined my curls are, and the bounce and definition lasts for days!"
@ITSYULENKA
"My hair is so soft and the curls hold all day. 🙌🏻 The search is over, and I'll never go back!"
@ASHLEY S.
"Leaves my hair soft and defined, and still gives me the volume I love!"
@LIZ_MARIAV
"My hair is always bouncy, shiny, and smells amazing!""
@JEANI_CORD
"I'm almost done with my first bottle and I'm ready to upgrade to liters"
@GINGECURLSLove Ur Curls In The Press
All About Curls
Big Volume, Zero Compromises: Meet Our New Volumizing Foam
LEARN MORE
How To Detangle Curly Hair
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How to Fix Hair Breakage
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Big Volume, Zero Compromises: Meet Our New Volumizing Foam
LEARN MORE
How To Detangle Curly Hair
LEARN MORE
