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Formulated to bring you the perfect blend of weightless definition, hydration, and airy volume, our Volumizing Foam is infused with the softness of rice and the fluffiness of cotton. This quick dry...

BY MICHAEL AJAYI DIRECTOR OF RESEARCH DEVELOPMENT Frizz refers to hair strands that are irregularly and non-uniformly displaced, deviating from their natural alignment. In society, h...

What comes to mind when you think of healthy curly hair full of volume and shine? Like so many of us, you might think that having healthy locks all comes down to the products you use. This is partl...

Having naturally curly hair can be such a blessing. But at the same time, it can also be a curse. While our natural curls boast volume, thickness, and a beautiful style that we love to rock everyda...

What is breakage? Breakage sucks. It stunts your growth, invites unwanted frizz, and makes your hair uneven and difficult to manage, but what is it exactly? Breakage describes when hair breaks off ...

Quick question — how healthy is your scalp? Not sure? You're not the only one. We know you're a pro when it comes to caring for your curls by keeping them moisturized, defined and nourished from t...

If you’re wondering what the heck plopping is, it’s an easy, at-home technique curly girls can use to shorten drying time without heat while adding lift and definition...

We don’t consider frizz a bad word here at LUS (Love Ur Self), but we do have a love-hate relationship with it. On one hand, it can give us the volume we crave, but on the other hand, it can crush...

Believe it or not, there’s actually a lot of science behind all of your gorgeous kinks, curls, and waves! And knowing some of this curly-girl science can play a major role in the maintenance of hea...