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Formulated to bring you the perfect blend of weightless definition, hydration, and airy volume, our Volumizing Foam is infused with the softness of rice and the fluffiness of cotton. This quick dry...

If you’re wondering what the heck plopping is, it’s an easy, at-home technique curly girls can use to shorten drying time without heat while adding lift and definition...

Regardless of where you are in the world, every curly girl faces her own climate-driven challenges.  But there is one weather report that seems to make all of us freak out: humidity!  For some of...

Contrary to popular belief, curly hair does not have to be complicated. In fact, it shouldn’t be. Learn why an easy curly hair routine could be the answer to all your hair woes. 

Everything you've ever wanted to know about the LUSBrands (Love Ur Self) Irish Sea Moss Gel, including why this hair gel for curly hair can actually help support long-term curl health while providi...

Between frizzy, stringy, straight and split ends, it's hard to know what to do when your hair just isn't curling right. 😢 While your first instinct might be to reach for a pair of scissors ✂️ there...

We’ve all seen the videos of curly girls with thick, luminous hair that looks so full and healthy. Then, you look in the mirror yourself and see the faintest hint of scalp through your strands and ...

Picture this: soft, frizz-free, defined curls! For some curly girls, it’s the ultimate #hairgoal. But how do you achieve super defined curls? It all comes down to how you style and care for your hair.

Can haircuts really affect the way that your hair curls? Does a trim really make a difference? Can cutting your curls make them even curlier or (gasp!) make them less curly? 😱 In this blog, we ta...