Blog
Volume
Formulated to bring you the perfect blend of weightless definition, hydration, and airy volume, our Volumizing Foam is infused with the softness of rice and the fluffiness of cotton. This...
Big Volume, Zero Compromises: Meet Our New Volumizing Foam
All-In-One
If you’re wondering what the heck plopping is, it’s an easy, at-home technique curly girls can use to shorten drying time without heat while adding lift and definition...
How to Plop Curly Hair (And Why You Should Be Doing It!)
3-Step System
Regardless of where you are in the world, every curly girl faces her own climate-driven challenges. But there is one weather report that seems to make all of us freak out:...
How to Keep Curly Hair From Frizzing in Humidity
3-Step System
Contrary to popular belief, curly hair does not have to be complicated. In fact, it shouldn’t be. Learn why an easy curly hair routine could be the answer to all...
Why You Need An Easy Curly Hair Routine
Curly
Everything you've ever wanted to know about the LUSBrands (Love Ur Self) Irish Sea Moss Gel, including why this hair gel for curly hair can actually help support long-term curl health while...
Everything You Need to Know About Our Irish Sea Moss Gel
All-In-One
Between frizzy, stringy, straight and split ends, it's hard to know what to do when your hair just isn't curling right. 😢 While your first instinct might be to reach...
How to Repair Damaged Curly Hair, Once and For All
All-In-One
We’ve all seen the videos of curly girls with thick, luminous hair that looks so full and healthy. Then, you look in the mirror yourself and see the faintest hint...
Caring for Fine Wavy Hair
All-In-One
Picture this: soft, frizz-free, defined curls! For some curly girls, it’s the ultimate #hairgoal. But how do you achieve super defined curls? It all comes down to how you style...
How-To Get Defined Curls
Curl Health
Can haircuts really affect the way that your hair curls? Does a trim really make a difference? Can cutting your curls make them even curlier or (gasp!) make them less...
Does Cutting Curly Hair Make It Curlier?
Curl Health
Let’s get something straight right away: what works for one curly girl may not work for another, even if they have almost identical hair textures. Let’s get another thing straight:...
10 Great Curly Hair Tips and Tricks
Curl Health
A lot of people will take one look at a head of big, curly hair and think, “Wow, your hair is so thick,” or “Whoa, thass a lot of hair!”...
Hair Density vs. Hair Thickness
Curl Styling
When most curly girls begin their hair journey, it seems their most coveted goal is to achieve perfect, frizz-free curls. But these days we don't just want super-defined kinks, curls,...
How to Add Volume to Curly Hair
