Gentle & Moisturizing Shampoo

Name: Gentle & Moisturizing Shampoo
Brand: LUS Brands (US)
SKU: SHAMP-R1S0
Price: 19.0 USD
Availability: InStock
Rating: 4.9 (934 reviews)

Great curls start with a clean canvas.

$19.00

Infused with moisturizing Shea Butter and Moringa Oil, this sulfate-free formula gently cleanses without stripping your hair.

Standard 8.5 fl. oz Liters 33.8 fl. oz

Key Ingredients

SHEA BUTTER

A natural ingredient extracted from the nuts of the shea tree. It...

MORINGA OIL

A lightweight, nutrient-rich oil extracted from the seeds of the moringa tree....

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3-Step System

$54.00

$54.00 ~~$60.00~~

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Simplify your curl routine. Cleanse, condition, style… done!

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Pairs Well With

Hydrating & Detangling Conditioner

$19.00

Tangles melt, definition follows.

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Why You'll Love It

Gently cleanses with a light, non-stripping lather while maintaining your hair’s natural moisture. This sulfate-free formula leaves curls soft, hydrated, and healthy.

How To Use

How To

How To Use

Ingredients

SHEA BUTTER

A natural ingredient extracted from the nuts of the shea tree. It...

MORINGA OIL

A lightweight, nutrient-rich oil extracted from the seeds of the moringa tree....

Formulated Without

Sulfates

Parabens

Synthetic Dyes

DEA

Mineral Oil

Phthalates

Silicones

Gluten

Glycols

Paraffin

FAQs

Is the Shampoo truly sulfate-free and gentle on curls?

Yes, it’s formulated without sulfates or silicones, gently cleansing your scalp while retaining natural moisture and curl integrity.

Use whenever you need a gentle cleanse—you're avoiding harsh stripping, so adjust based on your hair and scalp needs.

Can you describe the scent?

Tips & Tricks

How to get the best results

Detangle first

Gently detangle the hair to reduce knots and breakage.

Start at the scalp

Apply shampoo to your scalp and work the formula throughout. This is where oil, buildup, and sweat accumulate the most.

Use fingertips, not nails

Gently massage with finger pads to boost circulation and lift buildup without irritation.

Add water, not more product

Before adding more shampoo, try adding water first. Our concentrated formula is activated by water, so keep this in mind for application.

Avoid rinsing with hot water

Hot water can strip natural oils and irritate your scalp. Make sure to work with warm or cool water instead.

Overall rating: 4.9026737 / 5 from 935 reviews.

AI Generated Review Summary

This shampoo is highly praised for its ability to clean, moisturize, and enhance curls, making hair soft and frizz-free. Customers also appreciate its pleasant scent and overall look and feel after use.

Summary topics

Conditioning Effect: 7%
Hair Feel: 14%
Curl Definition: 18%
Scalp Care: 3%
Frizz Control: 5%

Review topics: ["size","volume","results","smells","color","ingredients","fragrance","price","feels","texture","design","shipping","formula","skin","look","works","amount","hair","scalp","use","oil","daughter","compliments","line","light","lid","container","difference","packaging","shampoo"].

Review highlights

"I’m almost 50 yrs old and I finally found a line of hair care that smells lovely and makes my hair look amazing!" — Laurie H.
"My hair feels so clean and fresh and also soft and moisturized." — Maribel C.
"My curls are more defined, no frizz, the soft scent is amazing!" — Sandra R.

Reviews

Love!

"Best shampoo ever - it’s the one I use the most often!"

— Mimi P. (5/5)

LOVE MY CURLS

"Love the shampoo, conditioner and curl gel. My hair has become course. This product helps my hair and define waves into loose curls."

— Michelle T. (5/5)

Great Product

"I love this shampoo it makes my hair feel good"

— Jill B. (5/5)

I love the shampoo. I've

"I love the shampoo. I've used it before and was very happy with it. Nothing has changed lol"

— Lisa Y. (5/5)

Finally I can say I

"Finally I can say I Love my curls!"

— Cathie C. (5/5)

Perfect for curls!

"The three products make my hair curly, shiny, healthy!"

— Joan M. (5/5)

Great shampoo!

"Great shampoo!"

— Rachel L. (5/5)

Great shampoo

"I love Love Ur Curls brand. This shampoo cleans my curls but is not stripping of essential oils. I love this brand and many of their products."

— Karen C. (5/5)

Great for starting your curly hair journey

"I recently started wearing my hair naturally and finding what techniques and products work best. I saw an advertisement on social media about LUS and I thought I’d give it a try. And my hair has taken beautifully to it! It has helped with styling and seeing what curl potential my hair has on its own. And the curl cream is super light and helps accent it further."

— Aimee O. (5/5)

Love love love!!!

"This shampoo is by far my favourite shampoo! The scent is amazing too ♥️"

— Samal A. (5/5)

Country/region

Gentle & Moisturizing Shampoo