Free shipping on orders over $75

Take the quiz
  • Value
  • 33.8 fl. oz.
  • 33.8 fl. oz.
  • 33.8 fl. oz.
  • 33.8 fl. oz.
  • 33.8 fl. oz.
  • 33.8 fl. oz.
  • 33.8 fl. oz.

Curl Defining Lotion 1L

Value
33.8 fl. oz.
33.8 fl. oz.
Curl Defining Lotion 1L
33.8 fl. oz.
33.8 fl. oz.
Curl Defining Lotion 1L
33.8 fl. oz.
33.8 fl. oz.
33.8 fl. oz.
Curl Defining Lotion 1L

Curl Defining Lotion 1L

Curl Defining Lotion 1L
Style, hydrate, and define in one easy step.
$60.00
$60.00

If you're looking for natural definition and softness, this
multi-tasking styling lotion delivers. Perfect on its own for an everyday
style, or can be used as a hydrating base with other products from our line.

Key Ingredients

SHEA BUTTER

SHEA BUTTER

A natural ingredient extracted from the nuts of the shea tree. It...
MORINGA OIL

MORINGA OIL

A lightweight, nutrient-rich oil extracted from the seeds of the moringa tree....

REAL CURLS, REAL RESULTS

@ashgabrielle @ashgabrielle
@curliecolee @curliecolee
@curlygirl.vanessa @curlygirl.vanessa
@angelaga @angelaga
@kay_renee @kay_renee
@biggcurlsgabby @biggcurlsgabby
@jeicurls @jeicurls
@curly_candace @curly_candace
@conartisan @conartisan
@ciara_haith @ciara_haith

Bundle and Save

XXL 3-Step System

XXL 3-Step System

$160.00
$160.00 $168.00
Save 5%

This is everything you love about our 3-Step System—now in XXL sizes. This trio takes you from cleanse to condition to style in one routine that leaves curls soft, defined, and hydrated.

VIEW SET

Pairs Well With

The Moisture Duo

The Moisture Duo

$52.00
$52.00 $58.00
Save 10%

Double the moisture. Endless ways to wear it.

VIEW SET
How To
Ingredients
SHEA BUTTER

SHEA BUTTER

A natural ingredient extracted from the nuts of the shea tree. It...
MORINGA OIL

MORINGA OIL

A lightweight, nutrient-rich oil extracted from the seeds of the moringa tree....

Formulated Without

Sulfates
Parabens
Synthetic Dyes
DEA
Mineral Oil
Phthalates
Silicones
Gluten
Glycols
Paraffin
FAQs
Do I need to use this with the Shampoo and Conditioner?

We highly recommend using our Shampoo & Conditioner with our Curl Defining Lotion for the best results. Our 3-Step System was designed to work together, from cleansing to styling. Using the full routine ensures your hair is properly prepped so your Curl Defining Lotion, or other styling products, can perform at their absolute best.

Tips & Tricks
Try different styling methods
No touching

No touching

To avoid frizz, don't mess with your hair as it's drying!
Less is more

Less is more

Our products are concentrated, so use less than you normally would!
Water is key

Water is key

Our formulas are water-activated, so make sure everything is applied to soaking wet hair.
But first, detangle

But first, detangle

Make sure your wet hair is smooth before and after applying Step 3. That way, it'll dry soft and shiny.
Patience is everything

Patience is everything

Be patient and know that as you continue to use your 3-Step System, your curls will become bouncier, shinier, and more defined over time.

Overall rating: 4.8898005 / 5 from 2559 reviews.

AI Generated Review Summary

This Curl Defining Lotion offers natural definition and softness, enhancing curl health and appearance. Customers appreciate its large bottle, fantastic look, great scent, and clean, shiny, soft hair feel. It effectively eliminates frizz and provides amazing results for curly hair.

Summary topics

  • Bottle Size (3%): Customers expressed satisfaction with the large bottle of the All in One, stating that they love it and find it great.
  • Curl Appearance (8%): It was observed by customers that this all-in-one product makes their curls look fantastic and healthy.
  • Product Scent (9%): Customers raved about the great scent of the product, with multiple reviews expressing love for it.
  • Hair Feel (4%): It was observed by customers that the product makes their hair feel clean, shiny, and soft.
  • Curl Definition (31%): A substantial number of customers remarked that they love this product for its ability to define and enhance their curls.

Review topics: [size, volume, fragrance, fit, weight, improvement, results, problem, quality, value, feels, smells, packaging, texture, look, price, hair, compliments, formula, works, amount, shape, scalp, shipping, softness, residue, balance, difference, customer service, daughter].

Review highlights

  • "My curls are well defined, have amazing control and bounce and look amazing!" — Ioulia M.
  • "It is light weight so my hair looks very full with soft, bouncy curls." — charlotte h.
  • "My curls have never looked so good." — Jenna A.

Reviews

Keep coming back

"I’ve been. LUS lover for many years … I have tried many others … and then I come back to you!!! Such great product!!!"

— Jocelyn O. (5/5)

Great as a leave in

"Great as a leave in treatment before styling my hair."

— Maria A. (5/5)

Love love love have been

"Love love love have been using this product for about 5 years!!! Couldn't imagine using anything else!! Delivery is very quick also!! Thank you LUC"

— Amy F. (5/5)

Love it

"I love this product. I use it as part of my washing routine. I also dilute three pumps in water and use it to refresh my curls."

— Soraya G. (5/5)

Crazy curlier

"I love it"

— Sylvia E. (5/5)

STILL A GAME CHANGER

"Will not use any other leave in - get this for my teen aged grandson; he always calls to make sure I send before he runs out LOL"

— Esther G. (5/5)

Holds well but

"It leaves a slight frizz around my facial hairline and that becomes annoying. I need a stronger hold"

— Helena N. (3/5)

Found the answer to my curly hair after all these years

"I have been using the Love Ur Curl products for the last 2 years and love it. I have tried every other product over the years…Redken, Paul Mitchell every name brand possible and they don’t compare. Highly recommend!"

— Kelly F. (5/5)

Great product

"The best curl product i have used"

— Amina M. (5/5)

My teenager loves it.

"I bought this mostly for my kids. Although it worked great on my 3b hair it think it’s awesome on my girl’s 3c hair. We paired it with the string hold Gel. Her curls stay pretty much most of the week. . She’s 13 and fun-loving so her hair is flipping and tossing everywhere. She loves her hair big And fluffy so she more of a 3rd day wash girl. We love it! Her curls look healthy and hydrated and do not frizz out. And the smell! So good!!"

— Rachel W. (5/5)

Q&A
✖
Canada

Hey curl friend, looks like you're here with us in Canada!

Shop the Canada Store for:

🌎 Faster Shipping

💴 No duties/clearance fees

SHOP CANADA

Thanks, but let's keep it canadian!